Steiff’s purity law is a fixed component of Steiff's corporate culture and is the basis for the trust its customers have bestowed in the company for many years: that’s what the Steiff seal stands for. The Steiff Purity Law is implemented not only because the legislators specify it but rather because Steiff wants to.
No harmful substances
Steiff voluntarily goes far beyond the legally required standards and even surpasses them, because the company is convinced that only animals which pose no health hazard deserve the label Steiff.
No harmful dyes or colours
Steiff has voluntarily imposed stricter regulations than required by law for all of its dyes and colours. Children can put Steiff products in their mouths without any misgivings.
Only the finest natural fibres, such as mohair and alpaca or woven fur made of synthetic fibres, are woven in the company's own weaving manufactory, Steiff Schulte in Duisburg. Furthermore, only carefully-selected, inspected materials by well-known manufacturers are used.
The plush of a Steiff animal has always been something special. It is extraordinarily true-to-nature, soft, long-lasting and loses nearly no hair. Steiff uses only uppers made of the highest quality.
No harmful fillings
Steiff uses exclusively new and non harmful materials from the factory for the fillings of its Teddy bears and animals.
Highest-Quality seam workmanship
This is ensured by the standardised Steiff seam width as well as the high density of seams, which is typical only for animals from the company. A Steiff animal will last a lifetime.
For the production of Steiff's animals, Steiff pays extra attention that it adheres to all hygiene and cleanliness standards. For example, that is why the company uses metal detectors during all the production processes.
For decades Steiff has had its products checked by independent institutions and works intensively with further independent institutions such as TÜV and Dekra. In its laboratory at Giengen an der Brenz the company additionally carries out over 12,000 tests per year. The Steiff quality management system is certified according to DIN EN ISO 9001.
Unrivalled quality since 1880
Throughout the various production steps, Steiff produces continuously environmentally-friendly toys, distinguished for the flaw-less quality and longevity of all of the company's products. A Steiff animal can be a companion throughout a whole childhood and still be a source of joy even as an adult.
Sofia, 2 Maria Louisa Blvd, TZUM
FB: Steiff BG