Ever since Bulgaria regained its independence from the Ottomans in 1878 its standing has been declining, and almost all of its natives have emigrated to either the capital, Sofia, or to the Black Sea coast. Now it is but a backwater on the Sofia-Burgas Lower Balkan road, trying to make some business for the locals mainly through eco-tourism and subsistence agriculture.
However, its importance as the birthplace of the famous poet continues to attract tour groups and individual visitors. In Bulgarian dimensions, it is comparable to England's Stratford-upon-Avon and its famous son.
Where in Bulgaria are you?